OX Coffee

Client

OX Coffee Roasters

Service

Package Design

Location

Philadelphia, PA

For the love of baseball.

OX Coffee is a café and roaster located in Philadelphia. When we began to collaborate, they were already retailing coffee beans in their store, but they aimed to expand into the wholesale market. The subtle nod to vintage baseball graphics in their branding (the owners are huge Phillies fans) held significant equity.

It was evident to me that the most effective way to organize all the necessary information on a small sticker was to draw inspiration from old baseball tickets. The outcome is a printed bag and sticker system that offers maximum variety while minimizing the workload in the roastery. This approach also reduces costs by utilizing a single standard bag and affixing a relatively inexpensive sticker to each roast.

I'm delighted to report that they secured a deal with Whole Foods just days after the launch of our redesign.

Will Gross, Co-owner, OX Coffee

“Michael’s ability to make sense of vague, unsorted ideas and come back with exactly what was in your mind is not something every designer is capable of managing. We are incredibly grateful for the opportunity to work with Michael and can’t wait for our next project with him.”

OX Coffee

For the love of baseball.

“Michael’s ability to make sense of vague, unsorted ideas and come back with exactly what was in your mind is not something every designer is capable of managing. We are incredibly grateful for the opportunity to work with Michael and can’t wait for our next project with him.”

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