OX Coffee
Coffee with a side of baseball.
Year
2016
Timeline
4 Weeks
Services
Strategy
Package Design
Support
Refresh
overview
OX Coffee is a café and roaster located in Philadelphia. When we began to collaborate, they were already retailing coffee beans in their store, but they aimed to expand into the wholesale market. The subtle nod to vintage baseball graphics in their branding (the owners are huge Phillies fans) held significant equity.
It was evident to me that the most effective way to organize all the necessary information on a small sticker was to draw inspiration from old baseball tickets. The outcome is a printed bag and sticker system that offers maximum variety while minimizing the workload in the roastery. This approach also reduces costs by utilizing a single standard bag and affixing a relatively inexpensive sticker to each roast.
the Result
With the updated packaging, the OX Coffee team secured a deal with Whole Foods just days after the launch of our redesign.
Michael has a deep desire to gain knowledge of our company, our goals and who we are as people. There is no doubt that his design work helped us land more wholesale business.
Will Gross
Co-owner of OX Coffee
Project Leader
Michael Wilson
Client
Will Gross and Max Cudworth
Photography
Ben Goldstein
