Services

Brand Strategy

Brands are like houses: You can't build one without a blueprint.

Step one in any project is coming up with a unique concept for your food or beverage business.

• Customer Personas
• Brand Messaging + Positioning
• Brand Identity

Package Design

You have a business to run. Leave the design to the professionals.

Specializing in packaging for food and beverage, craft beverages (beer, wine and spirits), and health/beauty brands.

The design process goes beyond your labels.

• Packaging + Label Design
• Secondary Boxes
• Mailer Boxes
• DTC Unboxing Experience
• Website Development
• Brand Photography

Support for Growth

I'll be with you every step of the way as you go from launch day through signing a deal with that first retailer.

Together, we will learn and make adjustments to your packaging so your product resonates with customers.

• On-Call Art Department
• Reliable Team Member
• Sounding Board for Ideas
• Done For You Social Media

How I create eye-popping packaging

Regardless of which approach you go with, there are some basic steps we need to take to get your packaging designed properly.

  • We start by talking on the phone. We need to know if we are a good fit. If for some reason we just don't click, that's cool. I'll try to give you some advice on what steps you can take next.

  • This is where you'll have to do a little bit of homework. Sorry, not sorry. You'll fill out a branding workbook and then we will have a call to refine your answers. This step ensures that we are on the same page with what makes your company different and the goals of the project.

  • We need a visual target. I collect inspiration from different places to show you what general direction I am headed with your designs. This includes photos, lettering, patterns, and colors. I don't want to design anything until you and I agree on the feeling you're looking for.

  • I will take all that information we've collected and talked about and start designing your labels. I present three options all of which fit within the visual target and goals set out in the concept workshop.

  • After you pick one of the initial directions I can move on to putting the finishing touches on your labels. This includes nutrition panels, ingredients, health claims, UPC codes, etc.

  • If we are working on one of the longer-term packages, I design all the additional deliverables that we agree you need. See below.

  • If you signed up for the marathon package then you're in luck. Most brands launch within four months. That means you have me for another eight months as your on-call art department to support you as you grow. No matter what comes up, I am here to help.

Pricing

Let’s be honest. This is what you came here for.
There are lots of ways to work together, but these are the most common.

Sprint

For first time CPG founders to get off the ground as quickly and cheaply as possible.

‍Great for testing product market fit.

Includes:
• Discovery
• Labels
• Logos
• Brand Guide

Price: $7,500

Duration: 4 Weeks

Lean Launch

This if for people who have some CPG experience.

Maybe you’ve been in business for a couple of years and you need to refresh your brand or you are leaving one company and launching your own products.

Includes:
• Discovery
• Labels
• Logos
• Brand Guide
• Customer Interviews
• Mailer Boxes
• Secondary Packaging
• Website
• Social Media Advice

Price: $15,000

Duration: 8 Weeks

Advanced Founder

This is for the truly committed founders who understand that having design support over the long term will bring tremendous value.

Start generating pre-sales, launch with confidence, and have all the support you need as you grow throughout your first year.

Includes:
• Discovery
• Labels
• Logos
• Brand Guide
• Customer Interviews
• Mailer Boxes
• Secondary Packaging
• Website
• Done For You Social Media Management and Training (1 month)
• Business Cards
• 15 pieces of collateral
• Product Photography
• On-Call Design Support

Price: $35,000

Duration: 1 Year


Don't see a plan that works exactly right for you? No problem. I offer custom packages and pricing on request. Book a call with me and I can put together a proposal based on your unique needs.

The Results

Bennu Bev Co.

Using the marathon package we were able to help launch Bennu Bev Co. with a complete brand identity, packaging, and mailer box designs, and an engaged social media presence.

Before their first production run, we were able to produce these numbers

300+

Followers on IG

$2,000+

Presale revenue