Mona's Curryations
Authentic and convenient.
Year
2018
Timeline
8 Weeks
Services
Strategy
Branding
Logo
Package Design
Sprint
overview
Mona and I crossed paths by chance at the Fancy Foods Show in New York. She approached me directly, expressing her need for assistance with her packaging. After indulging in her delectable meals, I was fully committed. Mona's affection for the color purple had already become a hallmark of her packaging. Thus, I retained this distinctive element while streamlining the rest of the design.
When dealing with food packaging, especially for something that might be slightly unfamiliar to certain individuals, it was imperative to showcase the product prominently on the packaging and emphasize the dish's name. My rationale was that people might identify the dish's name before recognizing the brand.
Generate a visually impactful array when these products are exhibited together on the shelf. Maintain consistency in all elements, modifying solely the dish's name and accompanying photo.
the Result
When these items are positioned side by side in the freezer aisle, the outcome is a captivating presentation of vibrant and comforting dishes enveloped in a striking purple banner that simply cannot be overlooked.
After discussing the projects with Michael, I am always excited to see what he creates. He takes the time to fully understand the changes and works diligently to achieve customer satisfaction.
Mona Ahmed
Founder of Mona's Meal Inspirations
Project Leader
Michael Wilson
Client
Mona Ahmed
Photography
Ben Goldstein
Food Photography
Nina Gallant
