Mona’s Curryations

Mona and I crossed paths by chance at the Fancy Foods Show in New York. She approached me directly, expressing her need for assistance with her packaging. After indulging in her delectable meals, I was fully committed. Mona's affection for the color purple had already become a hallmark of her packaging. Thus, I retained this distinctive element while streamlining the rest of the design.

When dealing with food packaging, especially for something that might be slightly unfamiliar to certain individuals, it was imperative to showcase the product prominently on the packaging and emphasize the dish's name. My rationale was that people might identify the dish's name before recognizing the brand.

My objective was to generate a visually impactful array when these products are exhibited together on the shelf. Consequently, I maintained consistency in all elements, modifying solely the dish's name and accompanying photo. When these items are positioned side by side in the freezer aisle, the outcome is a captivating presentation of vibrant and comforting dishes enveloped in a striking purple banner that simply cannot be overlooked.