Lemonday
Client
Ari Susswein
Service
Logo, Packaging, Icon System
Location
New York, NY
Designing the perfect lemon water.
Overview
Established founder Ari Susswein came to me to help launch a new product called Lemonday. Similar to his original business—Lemonback—Lemonday is a lemon water packed with electrolytes and prebiotics.
Ari was clear-eyed about who his competition was and that Lemonday needed to look different. I worked with Chloe Power to develop the logo and package design for the original 12 oz plastic bottles.
A few months later, Ari decided to switch to 12 oz aluminum cans so it was a good opportunity to fix some things from the first round that weren’t serving his goals.
Challenges
Lemonday entered into a niche category with a clear leader. The main goal was to make sure the packaging looked completely different from the competition. That meant leading with funky type and a lot more personality.
Results
The bright and quirky packaging stands out from the crowd. The benefits and core ingredients are super clear. The entire line holds together and feels light and refreshing, just like the product inside.