Lemonday
Launching the perfect lemon water.
Year
2025
Timeline
2 months
Services
Strategy
Logo
Package Design
Support
Branding
Refresh
overview
Ari Susswein and Courtney Wegener came to me to help launch a new product called Lemonday. Similar to Ari's original business—Lemonback—Lemonday is a lemon water packed with electrolytes and prebiotics.
Ari and Courtney were clear-eyed about who the competition was and that Lemonday needed to look different. I worked with Chlöe Rakoczy to develop the logo and package design for the original 12 oz plastic bottles.
A few months later, they decided to switch to 12 oz aluminum cans so it was a good opportunity to fix some things from the first round that weren’t serving their goals.
Lemonday entered into a niche category with a clear leader. The main goal was to make sure the packaging looked completely different from the competition. That meant leading with funky type and a lot more personality.
the Result
The bright and quirky packaging stands out from the crowd. The benefits and core ingredients are super clear. The entire line holds together and feels light and refreshing, just like the product inside.
75,000
Total Units Sold Since Launch
Michael didn't just create a better package—he helped elevate our brand, clarify our message, and position Lemonday for continued growth.
Ari Susswein
Founder of Lemonday
Project Lead
Michael Wilson
Client
Ari Susswein & Courtney Wegener
Associate Art Director
Chloë Rakoczy
Consultant
Jake Solomon
