Case Study

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Case Study 〰️

How I helped Bennu start earning revenue before they filled their first can.

Probelm

Launch a brand new line of functional non alcoholic beverages for busy moms.

The biggest challenge was how to use the can design to educate busy parents on how this beverage is different from other functional beverages and how it would fit into their daily life. Based on our research of the target audience we decided we needed something that would look familiar, kinetic, vivid, deep, and grounded in order to grab their attention.

We also knew their considerations when making a buying decision were ingredients, sugar content, effectiveness, and potential side-effects. We came up with the phrases “Calm from Plants” and “Energy from Plants” to quickly address their main concerns about ingredients and safety.

Service

Branding / Labels / Custom Mailer Box / Social Media / Shopify Store

Location

Baltimore, MD

Early logo sketches and can designs.

Final can design

Other phrases like “Unwind”, “Uplift”, “Relaxation Reimagined”, and “Cognitive Precision” reinforce the functionality of the product. We went one step further on the side panels making sure we spelled out each ingredient and what it does for your health. As the customer spins the can they keep learning more about whats inside, why it was chosen, exactly how much there is of each ingredient, and what to expect when they drink a whole can.

Complete Brand Identity

After the can designs were completed, I moved on to building out the rest of the visual identity. This included a full suite of responsive logos, a Shopify store, additional messaging and taglines, and a full social media strategy and coaching program.

Social Media Strategy to Drive Presale Revenue

Having a nicely designed can is great, but it’s not enough.

We developed a social media plan that helped Bennu build an online following before their product was ready to sell. We coached them on how to be consistent and post about things beyond just their beverage.

The strategy included:

Schedules
Storytelling topics
SEO training
Influencer relationships

Using digital mockups and their new following we opened their Shopify store and started taking preorders while their drinks were still in production. When the products finally arrived at their warehouse they were immediately packed up and shipped to customers.

The Results

300+

Followers on IG

$2,000+

Presale revenue

Delivering a Special Experience

Once Bennu had generated some sales, we needed to figure out how to get the product to the customer and increase the brand awareness and loyalty.

Like all startups, funds were limited for packaging and marketing. We came up with a clever and affordable solution to solve two problems at once. This custom mailer box secured the product and made shipping predictable. It also enticed people to film unboxing videos and post them on Instagram. The marketing value of one simple box is hard to overstate. Bennu received tons of UGC from influencers and non-influencers alike.

In the end, every customer who made a purchase received the royal treatment with this special box and a handwritten note inside.