Do’s and Don’ts of Using AI with Your Design Team
Here we go. Yet another post about how AI is going to change (ruin?) everything….except, its not.
This isn’t a doomsday story. This is a story about how I have bumped up against AI when communicating with my clients.
Remember, whomever you have hired to work on your branding or packaging has studied, toiled, struggled, and honed their craft to be able to deliver something unique for your company. Simply put, AI can not do that.
All AI can do is review everything that has come before and create a reasonable facsimile based on things from the past. I can not come up with new ideas. Only a human can do that.
Here is a short list of do’s and don’ts for you to use so you don’t piss off your design team.
Do: Use AI to work on a rough concept to show your designer as a general direction.
Don’t: Ask your designer to make an exact recreation of an AI concept. Your designer is there to take a rough idea and turn it into a diamond—not to polish a turd.
Do: Use AI to generate small thumbnail illustrations or icons for your sales materials.
Don’t: Rely on AI to create full bleed art for your packaging. Hire a human who can make specific adjustments to the details to make it perfect.
Do: Consult AI when writing copy. It is quite good at giving variations on combinations of words to refine things like your tagline.
Don’t: Let AI write your emails. We can tell.
Do: Inquire about strategies, market research, customer data, and KPIs.
Don’t: Ignore your gut instincts about your product. You know your product better than AI ever will. Take what AI says with a grain of salt.
