I handle the brand. You run the business
Every project starts with strategy. Every deliverable is designed to earn its place on shelf, on screen, and in the buyer meeting.
Brand Strategy
Package Design
Identity Systems
Shopify Websites
Sales Materials
Brand Guidelines
Sprint
The fastest path from idea to shelf-ready. Sprint is built for founders who need to validate product-market fit without overcommitting on budget or timeline. You'll walk away with everything you need to launch, generate pre-sales, and get in front of your first retailer.
FOUNDATION
For founders who understand that good design is a good business investment. Foundation builds your complete brand system and launches you with confidence. Plus, I am on-call for the remainder of the year when you'll need help the most.
Refresh
For brands that have traction but packaging that's holding them back. Maybe a buyer told you it's not retail-ready. Maybe you've grown and your original look no longer fits. Either way, Refresh rebuilds from the foundation. Strategy first, everything else follows.
Monthly design subscription
For fast-growing CPG brands that need constant design support without the overhead of a full-time hire. Unlimited requests, one flat fee, no project scoping, no hourly rates. When something comes up (and it always does) we're already on it.
Need something different?
Not every brand fits a package. If you have a specific scope in mind ,(a single SKU, a trade show push, a DTC unboxing system) book a call and I'll put together a proposal built around what you actually need.
HOW it works
Every project follows the same basic steps: think first, design second. Here's what working together looks like.
Have more questions?
01 / Discovery call
We talk on the phone. Fifteen to twenty minutes. The goal is to figure out your stage, your goals, and your timeline. If we're right for each other, we move forward. If not, we'll tell you that and point you somewhere better.
02 / Brand strategy workshop
You fill out a brand workbook which defines your customer, your competitors, your goals, and what makes your product different. Then we meet to refine it together. This is the work that makes everything downstream better. No shortcuts.
03 / Visual direction
Before any design starts, we align on a visual target. Photography style, typography feel, color direction, overall mood. You know exactly where we're headed before we get there. No surprises.
04 / Initial concepts
We present three distinct packaging directions, all grounded in the strategy and visual target. You pick one. We minimize endless revision loops. The strategy work upfront means we're already close on the first round.
05 / Refinement and production files
We finalize the chosen direction and build out everything for print: nutrition panels, ingredient lists, health claims, UPC codes, and production-ready files in the formats your printer needs. No back-and-forth with your manufacturer over spec issues.
06 / Full system build-out
For Foundation and Refresh projects, we design everything: secondary packaging, brand guidelines, Shopify website, collateral, and any additional deliverables in scope. Everything coherent, everything connected.
07 / Ongoing support
Foundation clients have on-call design support for the remaining months of their first year. Monthly subscribers get unlimited requests from day one. Either way, you're not on your own after launch — which is exactly when most brands need the most help.